Logo Redesign

La Perla

La Perla is an Italian luxury lifestyle company founded by corset-maker Ada Masotti in Bologna Italy, 1954.

Bologna is an Italian town renowned for its tradition of silk factories and textile manufacturers.

Photo laperla logo scketching process
Photo of three laperla logo concepts

Conceptual Rationalizations

Pearl in an Oyster

This concept was designed with the word "classic" in mind.

Italian Grey Wolf

The Italian Wolf is the official animal of Italy. They are beautiful and fierce like the women who wear La Perla silk.

Lace Moth

When it is time to mature, silkworms surround themselves in silk cocoons and emerge as the beautiful moths. La Perla silk brings out the beauty from within.

Photo of a black tag with a gold laperla logo
Photo of a black tag with a gold laperla logo
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